The number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company’s profitability. Five Forces analysis can be used to guide business strategy to increase competitive advantage.

What are the 5 competitive strategies according to Porter?

Porter called the generic strategies “Cost Leadership” (no frills), “Differentiation” (creating uniquely desirable products and services) and “Focus” (offering a specialized service in a niche market).

What are the five forces that drive competition in an industry?

The Five Forces